As access complexity grows, the programs equipped to respond aren't just well-staffed — they're built to adjust from the start. Watch this on-demand webinar co-sponsored by Informa and CoverMyMeds to explore how mature Field Reimbursement Services programs move beyond foundational support, adapt to shifting access dynamics, and surface insights that drive informed strategy.
In this webinar, “Scaling Your Field Reimbursement Program with Confidence: What Maturity Looks Like and Why It Matters,” field reimbursement professionals who have built and scaled programs across complex access environments share what it takes to evolve a program from reactive support to a strategic access asset and the differentiated practices often seen in mature programs.
Brandy Fidler is the business strategy editor at BioXconomy, where she covers access and channel, pharmaceutical compliance, finance and accounting, and clinical operations. With more than 15 years of experience as a journalist and editor across industries — most recently with Hart Energy covering oil and gas — Brandy brings a sharp analytical lens and a talent for translating complex industry dynamics into focused, practical conversations. She holds a B.A. in journalism from the University of North Texas.
Patrick Sadongo brings more than 15 years of healthcare and patient access experience to his role as Senior Manager of Field Reimbursement Services at CoverMyMeds. Throughout his career, he has led field reimbursement and patient support programs, helping manufacturers navigate complex payer environments across multiple therapeutic areas — integrating FRS into scalable, technology-enabled access models. Patrick partners with product, engineering and commercial teams to align field insights with platform development and service delivery. He’s passionate about developing talent, strengthening access outcomes and advancing field reimbursement as a strategic component of patient access programs.
Kim Howard brings more than 25 years of healthcare experience to her role as Senior Manager of Field Reimbursement Services at CoverMyMeds. She began her career in durable medical equipment billing and reimbursement before transitioning into field reimbursement management, where she supported brands in long-term care, oncology and dermatology. As her career advanced, Kim took on regional and national leadership roles managing teams of field reimbursement managers across a broad range of therapy areas. Her depth of experience gives her a grounded, practical perspective on what it takes to build and sustain high-performing field reimbursement programs.
Brandy Fidler is the business strategy editor at BioXconomy, where she covers access and channel, pharmaceutical compliance, finance and accounting, and clinical operations. With more than 15 years of experience as a journalist and editor across industries — most recently with Hart Energy covering oil and gas — Brandy brings a sharp analytical lens and a talent for translating complex industry dynamics into focused, practical conversations. She holds a B.A. in journalism from the University of North Texas.
Patrick Sadongo brings more than 15 years of healthcare and patient access experience to his role as Senior Manager of Field Reimbursement Services at CoverMyMeds. Throughout his career, he has led field reimbursement and patient support programs, helping manufacturers navigate complex payer environments across multiple therapeutic areas — integrating FRS into scalable, technology-enabled access models. Patrick partners with product, engineering and commercial teams to align field insights with platform development and service delivery. He’s passionate about developing talent, strengthening access outcomes and advancing field reimbursement as a strategic component of patient access programs.
Kim Howard brings more than 25 years of healthcare experience to her role as Senior Manager of Field Reimbursement Services at CoverMyMeds. She began her career in durable medical equipment billing and reimbursement before transitioning into field reimbursement management, where she supported brands in long-term care, oncology and dermatology. As her career advanced, Kim took on regional and national leadership roles managing teams of field reimbursement managers across a broad range of therapy areas. Her depth of experience gives her a grounded, practical perspective on what it takes to build and sustain high-performing field reimbursement programs.
Field Reimbursement Services
CoverMyMeds Field Reimbursement Services combines scalable program models, earlier visibility into the patient journey, and territory-level analytics to help manufacturers navigate access complexity at every stage of the brand lifecycle. Whether launching, scaling or optimizing — our FRM teams adapt, intervene earlier, and deliver insights designed to help optimize access outcomes.
