Webinar: Consistency as a Competitive Advantage
Join CoverMyMeds and FirstWord Pharma to learn how biopharma brands can sustain growth as access challenges evolve. Explore insights from a growth-stage brand that maintained an observed average 22-point improvement in claim approval rates amid increasing utilization management requirements, indication expansion and market disruption.
This event originally aired on October 15, 2026.
Meet the speakers
Get to know the industry experts behind the conversation. Our speakers bring perspectives spanning market access strategy, data and analytics and brand performance to help translate one brand's experience into practical considerations for navigating growth and change.
Moderator Jo Shorthouse, FirstWord Pharma
Jo Shorthouse has 20 years of editorial experience across leading life sciences publications and brings deep industry insight to healthcare reporting and communications. As a seasoned host of both live and recorded podcasts and webinars, Jo excels at translating complex science into engaging, accessible narratives.
Megan Wetzel, Vice President, Access & Affordability, CoverMyMeds
Megan is a seasoned leader with over a decade of experience driving innovation in healthcare technology, now serving as Vice President of Product of the Access and Affordability suite for CoverMyMeds.
Since joining McKesson in 2013, Megan has held various roles in product management, dedicating her career to supporting pharmacy and pharmaceutical customers. Most recently, she served as Vice President of Product for Hub Solutions, leading strategic product development to enhance patient access and affordability, building on her prior leadership of patient affordability solutions. Through her diverse experience, Megan continues to successfully lead teams in tackling complex challenges, particularly within the pharmaceutical industry.
Based in Atlanta, Georgia, Megan is recognized for her strategic vision, collaborative leadership style and commitment to creating meaningful, scalable solutions that improve health outcomes.
Curt Wanek, Senior Director of Business Intelligence, CoverMyMeds
Curt leads efforts to help biopharma manufacturers and healthcare organizations better understand and optimize medication access and affordability programs through data and analytics. He brings deep expertise in performance measurement, patient access trends, and market access strategy, helping stakeholders identify opportunities to improve outcomes and support patients throughout their treatment journey. Curt is based in the Columbus, Ohio area.
Moderator Jo Shorthouse, FirstWord Pharma
Jo Shorthouse has 20 years of editorial experience across leading life sciences publications and brings deep industry insight to healthcare reporting and communications. As a seasoned host of both live and recorded podcasts and webinars, Jo excels at translating complex science into engaging, accessible narratives.
Megan Wetzel, Vice President, Access & Affordability, CoverMyMeds
Megan is a seasoned leader with over a decade of experience driving innovation in healthcare technology, now serving as Vice President of Product of the Access and Affordability suite for CoverMyMeds.
Since joining McKesson in 2013, Megan has held various roles in product management, dedicating her career to supporting pharmacy and pharmaceutical customers. Most recently, she served as Vice President of Product for Hub Solutions, leading strategic product development to enhance patient access and affordability, building on her prior leadership of patient affordability solutions. Through her diverse experience, Megan continues to successfully lead teams in tackling complex challenges, particularly within the pharmaceutical industry.
Based in Atlanta, Georgia, Megan is recognized for her strategic vision, collaborative leadership style and commitment to creating meaningful, scalable solutions that improve health outcomes.
Curt Wanek, Senior Director of Business Intelligence, CoverMyMeds
Curt leads efforts to help biopharma manufacturers and healthcare organizations better understand and optimize medication access and affordability programs through data and analytics. He brings deep expertise in performance measurement, patient access trends, and market access strategy, helping stakeholders identify opportunities to improve outcomes and support patients throughout their treatment journey. Curt is based in the Columbus, Ohio area.
