Insight
Kevin Kettler, President of CoverMyMeds, joined the “Patients Know First” panel at HLTH 2025 to discuss how healthcare can better meet patient expectations through transparency, technology and collaboration. In this Insights article, he shares reflections on the industry's shift toward more personalized, patient-centered care.


President
As I reflect on my time at HLTH USA 2025, I’m reminded that progress in healthcare isn’t just measured in innovation, it’s measured in impact. And while the industry has made meaningful strides, there is still much work to be done to ensure every patient feels seen, supported and prioritized in the system we’re building together.
I recently had the honor of representing CoverMyMeds on the “Patients Know First” panel session at this year’s event. I was joined by fellow industry leaders who share a commitment to shaping a healthcare future that puts patients at the center of every decision:
Together, we explored how the industry’s shift toward price transparency, driven by digital modernization and evolving channels, like direct-to-consumer, are reshaping the patient experience. We emphasized that complex pricing structures must resonate with patients lived experiences, ultimately creating a healthcare journey where patients feel empowered and informed. This approach is essential for building trust across stakeholders and making care more accessible. Here are three of my key takeaways from our conversation:
At CoverMyMeds, our mission is to help people get the medicine they need to live healthier lives. That starts with understanding what currently stands in the way and then designing solutions that meet people where they are. We’re at a critical moment where technology, public policy and the evolution of the patient journey are converging. Innovation alone isn’t enough; we need intentional action that considers the full spectrum of a patient’s experience.
For me, HLTH was a great opportunity to listen, learn and lead with a patient-first mindset. It was inspiring to connect with others who share our vision for a more compassionate and connected healthcare system.
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