Navigating a formulary loss: How one brand protected market share

When a major health plan removed a pharma brand from its formulary, prior auth requests for that brand increased 130%, potentially impacting patient access and established market share. This case study reveals how the brand rapidly deployed optimized workflows through CoverMyMeds — then observed an 8‑point increase in submissions and a 7‑point lift in approvals. Discover the strategies that help minimize therapy disruption in a competitive class.