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At HLTH USA 2025, Kevin Kettler, President of CoverMyMeds, joined fellow healthcare leaders on the panel session, “Patients Know First,” to explore how the industry can better align with the evolving expectations to ensure patients remain at the center of all decisions.

Explore five tactical changes—from proactive prior auth to hands-on patient assistance—that remove real-world barriers and improve therapy adherence.

Review action strategies to comply with MFP regulations before the deadline, and find out more about the CoverMyMeds MFP Refund Estimation Product.

The Inflation Reduction Act (IRA) has shifted the payment burden from patients and the government to manufacturers. Industry experts discuss its current and potential future impact on healthcare services and patients.