Webinar: Optimizing
Brand Lifecycles

The barriers between patients and their medications aren’t unbreakable. See the strategies and best practices these experts are using to improve both brand and patient outcomes.

Optimizing Brand Lifecycles: Navigating Medication Access & Affordability Barriers was originally recorded on September 16, 2025.

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Unlock smarter medication access & affordability strategies to optimize brand lifecycles

Watch the webinar for in-depth analysis, tactical strategies, and proven best practices.

  • Bring therapies and patients together

    You’ll discover how embedded solutions help reduce prescription abandonment and improve access—and see how those solutions can be configured to support your brand at every stage of the lifecycle.

  • Improve brand outcomes across the lifecycle

    You’ll see how pharma brands stay agile—from launch through LOE—with smart strategies, key insights, and hands-on support.

  • Be ready with better data

    Get a behind the scenes look at how dynamic data and smart reporting can help you fine-tune your brand strategy. You’ll turn insights into action, so you can quickly adjust to change.

Get to know the ones who know

Here’s a brief background on the subject-matter experts behind the webinar.

Headshot of Megan Wetzel
Megan Wetzel, Vice President, Product, Access & Affordability, CoverMyMeds

Megan is a seasoned leader with over a decade of experience driving innovation in healthcare technology, now serving as Vice President of Product of the Access and Affordability suite for CoverMyMeds.

Since joining McKesson in 2013, Megan has held various roles in product management, dedicating her career to supporting pharmacy and pharmaceutical customers. Most recently, she served as Vice President of Product for Hub Solutions, leading strategic product development to enhance patient access and affordability, building on her prior leadership of patient affordability solutions. Through her diverse experience, Megan continues to successfully lead teams in tackling complex challenges, particularly within the pharmaceutical industry.

Based in Atlanta, Georgia, Megan is recognized for her strategic vision, collaborative leadership style and commitment to creating meaningful, scalable solutions that improve health outcomes.

    Shea Scott

    Sr. Director of Product Management at CoverMyMeds

    With a decade of experience, Shea's current focus is on enhancing medication access and optimizing the provider’s experience. Shea leads teams responsible for managing both the web portal and integrated EHR solutions. Prior to her role at CoverMyMeds, she held several marketing positions, bringing a diverse set of skills to her current leadership position.

      Dimple Patel, PharmD, Senior Director of Product Management, CoverMyMeds

      Dimple Patel is the Senior Director of Product Management at CoverMyMeds. She joined McKesson in 2019 and in her current role, oversees the product management function of CoverMyMed’s Pharmacy Network and Pharmacy Solutions. Before her tenure at McKesson, Dimple gained extensive experience working as a pharmacist in various settings, including retail and closed door 340b pharmacies. She also served as a Pharmacy District Manager for a regional grocery chain, overseeing pharmacy operations across nearly 40 pharmacies.

        Headshot of Megan Wetzel
        Megan Wetzel, Vice President, Product, Access & Affordability, CoverMyMeds

        Megan is a seasoned leader with over a decade of experience driving innovation in healthcare technology, now serving as Vice President of Product of the Access and Affordability suite for CoverMyMeds.

        Since joining McKesson in 2013, Megan has held various roles in product management, dedicating her career to supporting pharmacy and pharmaceutical customers. Most recently, she served as Vice President of Product for Hub Solutions, leading strategic product development to enhance patient access and affordability, building on her prior leadership of patient affordability solutions. Through her diverse experience, Megan continues to successfully lead teams in tackling complex challenges, particularly within the pharmaceutical industry.

        Based in Atlanta, Georgia, Megan is recognized for her strategic vision, collaborative leadership style and commitment to creating meaningful, scalable solutions that improve health outcomes.

          Shea Scott

          Sr. Director of Product Management at CoverMyMeds

          With a decade of experience, Shea's current focus is on enhancing medication access and optimizing the provider’s experience. Shea leads teams responsible for managing both the web portal and integrated EHR solutions. Prior to her role at CoverMyMeds, she held several marketing positions, bringing a diverse set of skills to her current leadership position.

            Dimple Patel, PharmD, Senior Director of Product Management, CoverMyMeds

            Dimple Patel is the Senior Director of Product Management at CoverMyMeds. She joined McKesson in 2019 and in her current role, oversees the product management function of CoverMyMed’s Pharmacy Network and Pharmacy Solutions. Before her tenure at McKesson, Dimple gained extensive experience working as a pharmacist in various settings, including retail and closed door 340b pharmacies. She also served as a Pharmacy District Manager for a regional grocery chain, overseeing pharmacy operations across nearly 40 pharmacies.

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